![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/5f017e46-e1f6-4985-8f7e-47baae79849b_rw_1920.jpg?h=469cb4396c9a45e437b8a4347c774c89)
Starbucks Global Creative Studio:
Starbucks Rewards is more than a loyalty program that gets you free coffee. It is a cornerstone of how the company sees developing a more personal, more dynamic digital relationship that looks to deepen the connection and love that it has for a quickly growing community of over 17 million active users, Had the pleasure to lead a dynamic design and strategy team, which specialize in personalized content design for Starbucks mobile and email channels.
Role:
Creative Direction
Creative Strategy
Art Direction
Project Management
People Management
Budget / Resource Management
My Starbucks Rewards personalization system
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/b882aaca-6763-41bb-924c-1ad5591e0e19_rw_1920.png?h=53e7972adb7af63fd229a2060c17ea32)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/0c9b5d45-a40c-4661-b1d8-cf60c7e25f2f_rw_1200.jpeg?h=ff053906145c3878edf75799611425b3)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/9c8aa2ea-18e7-4d15-8124-598834c901ff_rw_1200.jpeg?h=997e836e85ad090ee8fa80848b685f9e)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/99549212-58bb-45ed-b08b-8b4ccb1a9905_rw_1920.jpeg?h=b59804b5d86f998e5addb13a8edb1ea3)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/10708256-25c0-463d-b413-99be72155ce0_rw_1920.jpeg?h=aa30e474cba89789a86f8909d73b8f28)
Holiday campaign
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/d160629a-17f2-4a5b-b649-929802ae92bd_rw_1920.jpeg?h=72d73a3bf0967c5e4570f025ae662033)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/01a5e5d0-4100-4173-9ce1-0cafa6f736f2_rw_1920.jpeg?h=51c2b96afcef8483a6158f310d95165c)
Product photo-shoot