CallRail recently underwent a brand redesign to better reflect its values and mission. The company wanted to convey a sense of connectedness, security, and trustworthiness, so the branding was created to reflect these values. The logo was redesigned to feature a modern icon with a bright, bold color palette that conveys energy and excitement. CallRail's website was also updated to include easy-to-navigate features and streamlined search capabilities, to ensure that users could quickly find the information they were looking for. 
The website was also designed to be fully responsive and mobile-friendly, allowing customers to access the company’s services on any device. The new branding reflects CallRail’s commitment to providing a secure and reliable call-tracking service, while also conveying the energy and excitement of the company.
Creative Direction
Creative Strategy
Art Direction
Visual design


Brandmark / Icon


Color palette

Custom Iconography

Custom Illustration



Back to Top