![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/b6a0f67f-b9b5-47c0-a7bd-e283d7e603bc_rw_1920.jpg?h=3f5c3fe9af8ab00d07e06fe77fbb9d26)
CALLRAIL
CallRail recently underwent a brand redesign to better reflect its values and mission. The company wanted to convey a sense of connectedness, security, and trustworthiness, so the branding was created to reflect these values. The logo was redesigned to feature a modern icon with a bright, bold color palette that conveys energy and excitement. CallRail's website was also updated to include easy-to-navigate features and streamlined search capabilities, to ensure that users could quickly find the information they were looking for.
The website was also designed to be fully responsive and mobile-friendly, allowing customers to access the company’s services on any device. The new branding reflects CallRail’s commitment to providing a secure and reliable call-tracking service, while also conveying the energy and excitement of the company.
Role:
Creative Direction
Creative Strategy
Art Direction
Visual design
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/bddcf289-650e-4f9a-ab3e-c7b0a98377e2_rw_1920.jpeg?h=8bba514ad8b1e70ed21936dd61754998)
Wordmark
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/288e8fb4-a290-4bcd-bba8-1aff3108227c_rw_1920.jpeg?h=0a636e1568d3a6f6e9e7e6bd03ebb8aa)
Brandmark / Icon
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/f170a7e6-3665-4ff1-85ad-93f95392d08f_rw_1920.jpeg?h=31777f1905e35336001378a6c515f337)
Typography
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/8779fb41-f547-4468-87f2-d4c2f5f4d095_rw_1920.jpeg?h=8c22718cda70c384536819dddabf28fc)
Color palette
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/8e3eb150-42fb-4de6-be90-4edb22a7529f_rw_1200.gif?h=4c23619618656bd06829e2d3be2c1dec)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/9b4b24b1-4d84-4bcd-ba96-b727a1613110_rw_1920.jpeg?h=560426938cad4be9af260ac9c2bdfed8)
Custom Iconography
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/3c0cfcdf-d5b2-4da7-80d6-68f8b578adf8_rw_1920.jpeg?h=6bd22ab22860d3f1bc822eefb4d6f527)
Custom Illustration
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/d097a01e-56c5-4a8e-b5b5-d763ca9ced52_rw_1920.jpeg?h=6749e31187acbbbb7c52fc40d57729e0)
Photography
Homepage
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/904f23e9-2d51-4b17-a59b-747e53b4af85_rw_1920.jpeg?h=724df72f245a39d6fb5d82fc3c4dab99)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/170f8cf0-9888-4460-bccf-b0a8f936148b_rw_1920.jpeg?h=a9b2f8f22cfac77f58a6f14f1992a17d)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/4e248b46-3efb-4e43-9e53-08d78c9ad0b4_rw_1920.jpg?h=fa683c18a673d67e6ebab1af35fc6ffb)
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![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/27c10625-54ec-4a92-bebd-972fc7899be2_rw_1920.jpeg?h=406002fb37e3e864a02031e5a22cca72)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/f8c42e37-d803-4d21-954c-bc2260af7735_rw_3840.png?h=3379d05412353a8af266f24c669c1b26)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/7571b549-b33b-4cea-9c69-84e6531f11aa_rw_3840.png?h=2dae5e735bae5e52a708587ae6df12bf)
![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/f58f5cea-aeb0-47d1-b1ac-79308be700b9_rw_1920.png?h=c94218663c227c7e1dd221c2728a7167)
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![](https://cdn.myportfolio.com/9ad8631e27d02035b7690d3fdf57b8f2/6fba375e-3c60-49d3-9b3d-04cd62ce2520_rw_3840.png?h=d089c2b1eb734f76538e462ad4e5d733)