Starbucks Global Creative Studio:
Starbucks Rewards is more than a loyalty program that gets you free coffee. It is a cornerstone of how the company sees developing a more personal, more dynamic digital relationship that looks to deepen the connection and love that it has for a quickly growing community of over 17 million active users, Had the pleasure to lead a dynamic design and strategy team, which specialize in personalized content design for Starbucks mobile and email channels.
Role:
Creative Direction
Creative Strategy
Art Direction
Project Management
People Management
Budget / Resource Management
My Starbucks Rewards personalization system
Holiday campaign
Product photo-shoot
